Developments in the adtech sector within the last few weeks have shone the spotlight on possible exit strategies for investors, and identified trends which may have a significant effect on the future of the market. Is looking to China the new adtech exit strategy? Should it be?
Following ADTEKR’s recent introduction to chatbots, we’re now turning our attention to the key legal issues faced by companies and chatbot platforms when advertising to consumers using this channel of communication. Although chatbots offer a huge marketing opportunity, companies will need to be aware of the potential challenges when navigating this tricky legal landscape.
The Olympic and Paralympic season is over once again, and it is thus the perfect time for ADTEKR to reflect on which advertising campaigns were the most memorable. These ads are funny, exciting, thought provoking and/or heartfelt, and they don’t even all feature athletes. However, the thing they do all have in common is that they were shown during the Paralympic and the Olympic Games and are great examples of how excellent creative campaigns can elevate a brand. Read on to see who won!
In this first of a new series of articles we look at chatbots and how they are beginning to change the retail experience. We consider some of the key issues that need to be resolved before chatbots are more widely adopted. We also ponder what makes a chatbot successful in the eyes of a consumer.
With the world turning its focus towards Rio for the 2016 Olympic Games, advertisers are searching for any opportunity to capitalise on the captive audience of sports fans. With the IOC imposing strict rules around advertising during the Olympics, what options are available to an advertiser during the games? This is the first of a two-part series; next we will look at notable campaign successes.
This time we focus our spotlight on Kiip, a San Francisco based start-up specialising in achievement-based advertising; providing rewards to consumers as they complete certain actions or activities. Having just raised $12 million in series C funding and being run by a 25 year old, highly-respected entrepreneur, Kiip is one to watch in this space.
This time we focus our spotlight on AppLift, a fast-growing mobile adtech company originally launched in 2012 through Berlin-based incubator HitFox.