2016 marked a bad year for adtech start-ups as funding activity crashed to its lowest point in five years. Financers are becoming increasingly concerned that the fizz has fallen out of the market, reducing the likelihood of investments being made, particularly as the Facebook-Google duopoly continues to use financial and technical clout to dominate the digital advertising industry. But does this signify the beginning of the end for adtech companies as they struggle to compete with the Silicon Valley giants or can we expect an adtech renaissance in the near future?
Today, the Committee of Advertising Practice (CAP) announced tough new rules banning the advertising to children of high fat, salt or sugar (HFSS) food or drink products across all non-broadcast media including in print, cinema and, crucially, online and in social media. The rules, which will apply to media targeted at under-16s and be regulated by the Advertising Standards Authority (ASA), will come into effect on 1 July 2017.
Follow the current gaze of big business, and in a vast number of cases you end up at Virtual Reality, or “VR”. That is, the three-dimensional, computer generated environment which can be explored and interacted with by a person. As with similar concepts, advertisers are following with interest – but can VR really be the next big platform for advertiser-consumer interaction?
Ardent shopaholics may have noticed the steady, yet silent, rise of digital receipts over the past few years. An increasing number of retailers are now offering customers digital receipts rather than their paper counterparts, and the savvier retailers are using these digital receipts to their advertising advantage.
Developments in the adtech sector within the last few weeks have shone the spotlight on possible exit strategies for investors, and identified trends which may have a significant effect on the future of the market. Is looking to China the new adtech exit strategy? Should it be?
Following ADTEKR’s recent introduction to chatbots, we’re now turning our attention to the key legal issues faced by companies and chatbot platforms when advertising to consumers using this channel of communication. Although chatbots offer a huge marketing opportunity, companies will need to be aware of the potential challenges when navigating this tricky legal landscape.
The Olympic and Paralympic season is over once again, and it is thus the perfect time for ADTEKR to reflect on which advertising campaigns were the most memorable. These ads are funny, exciting, thought provoking and/or heartfelt, and they don’t even all feature athletes. However, the thing they do all have in common is that they were shown during the Paralympic and the Olympic Games and are great examples of how excellent creative campaigns can elevate a brand. Read on to see who won!