With the world turning its focus towards Rio for the 2016 Olympic Games, advertisers are searching for any opportunity to capitalise on the captive audience of sports fans. With the IOC imposing strict rules around advertising during the Olympics, what options are available to an advertiser during the games? This is the first of a two-part series; next we will look at notable campaign successes.
This time we focus our spotlight on Kiip, a San Francisco based start-up specialising in achievement-based advertising; providing rewards to consumers as they complete certain actions or activities. Having just raised $12 million in series C funding and being run by a 25 year old, highly-respected entrepreneur, Kiip is one to watch in this space.
This time we focus our spotlight on AppLift, a fast-growing mobile adtech company originally launched in 2012 through Berlin-based incubator HitFox.
Pokémon Go started out as an April Fools’ joke in 2014, when Google allowed users to browse Google Maps searching for and capturing the little pocket monsters. This week, the crossover between virtual life and reality became ever closer with the release of Pokémon Go, an app which allows users to roam the streets and catch Pokémon in ‘real life’.
Founded in 2004 and headquartered in San Francisco, SMAATO is a real time advertising platform for mobile publishers and app developers.
Last Thursday the UK went to the polls on whether it should remain in the European Union, with the country voting 52% to 48% in favour of leaving. One week on, and whilst British politics hangs in the balance and the country begins to come to terms with its decision, ADTEKR looks at what some of the implications for the adtech industry might be and what you should be considering.
The adtech sector is well aware that there is problem with fraud in advertising. Last year on ADTEKR we wrote about how the industry is plagued by an increasing amount of fraudulently generated non-human traffic. This week the World Federation of Advertisers (WFA), the global organisation who represent the common interest of marketers issued its “Compendium of Ad Fraud Knowledge for Media Investors”. In this article, we take a look at some of the key issues and guidance that have been highlighted since its release.