The consolidation wave in adtech continues with the announcement that Oracle is to buy ad measurement specialist Moat for an undisclosed fee.
We are fast moving into a brave new world where artificial intelligence is becoming omnipresent, whirring in the background and making vital decisions affecting our everyday lives. These algorithms have been in control for some time, although hidden behind the scenes. As we become increasingly reliant upon machines to run our lives, the question becomes: “How do we make sure that we remain in control?”
Designed to be a bite-sized insight into the advertising industry, ADTALKR, the new podcast from ADTEKR, will feature interviews of thought leaders across many different sectors, speaking on advertising within their sector, the developments and changes they have seen and their predictions for the future. In this episode, we pick the brains of John Enser, a commercial partner in Olswang’s leading media law practice with over 30 years’ experience in the TV sector to see how TV advertising has changed over the past 30 years and what his visions are for the future.
CAP has published new guidance on affiliate marketing for “social influencers” and brands. The new guidance is largely in response to the bloggers, vloggers, instagrammers and other so-called “social influencers” who use social media, Youtube and blogs to generate income through affiliate links. CAP is clear that this is advertising and so must subscribe to its rules.
Your video will play after ad…These are words that you will no longer have to read when you trawl YouTube in 2018. Earlier this week, YouTube announced that it plans to scrap the irritating 30 second unskippable ads that play before selected videos on its streaming service. A Google spokesperson explained the plan as a strategy to “focus instead on formats that work well for both users and advertisers”.
It may have gone unnoticed by some, but social media has (relatively) quietly undertaken another revolution in the past year: video content is now everywhere. It didn’t happen overnight, but video streaming has come a long way in the past 5 years and, as 2017 begins, we are likely to see advertisers ratchet up their use of this medium further still. What does 2017 hold for the video advertising revolution?
With the GDPR on the horizon, the EU is now overhauling the more specific privacy rules which relate to direct marketing and cookies within the European Commission’s newly proposed ePrivacy Regulation. This article sets out some key impacts of the draft Regulation and includes a recording of Olswang and ADTEKR’s webinar on this topic from 19 January 2017.