Rio 2016: What have advertisers been talking about (apart from the sports)?

With the world turning its focus towards Rio for the 2016 Olympic Games, advertisers are searching for any opportunity to capitalise on the captive audience of sports fans. With the IOC imposing strict rules around advertising during the Olympics, what options are available to an advertiser during the games? This is the first of a two-part series; next we will look at notable campaign successes.

Pokémon Go: location based marketing in the pursuit to ‘catch ’em all’

Pokémon Go started out as an April Fools’ joke in 2014, when Google allowed users to browse Google Maps searching for and capturing the little pocket monsters. This week, the crossover between virtual life and reality became ever closer with the release of Pokémon Go, an app which allows users to roam the streets and catch Pokémon in ‘real life’.

WFA Releases Report on Ad Fraud: Willing the Industry to Drive the Bots Out

The adtech sector is well aware that there is problem with fraud in advertising. Last year on ADTEKR we wrote about how the industry is plagued by an increasing amount of fraudulently generated non-human traffic. This week the World Federation of Advertisers (WFA), the global organisation who represent the common interest of marketers issued its “Compendium of Ad Fraud Knowledge for Media Investors”. In this article, we take a look at some of the key issues and guidance that have been highlighted since its release.