5 Minute ADTEKR

Sarah Cramer in 5 Minute ADTEKR

in 5 Minute ADTEKR

14 August 2015

Welcome to 5 Minute ADTEKR, your five minute speed read of news and analysis from the past week. Short and sweet, this series highlights key news, developments, trends and predictions in a bite-sized format.

Your speed read for this week:

On ADTEKR this week…

  •  Too much information? – If increasingly data-driven advertising practices are making the adverts we encounter more relevant to our interests, why do many consumers feel uncomfortable about sharing data with brands? Barbara considers whether some advertisers cross the line with their use of consumer data.

Headlines: What’s in the news?

Analysis

5 Minute ADTEKR was last modified: August 14th, 2015 by Sarah Cramer