5 Minute ADTEKR

Alex Dixie in 5 Minute ADTEKR

in 5 Minute ADTEKR

29 January 2016

Welcome to 5 Minute ADTEKR, your five minute speed read of news and analysis from the past week. Short and sweet, this series highlights key news, developments, trends and predictions in a bite-sized format.

Your speed read for this week:

On ADTEKR this week

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Rational Reactions To Ad Blocking Emerge As The Emotional Debate Rages On

As the ethical and highly emotional debate rages on between publishers and ad blocking software providers, this week on ADTEKR we look at some of the more practical and rational reactions surfacing in the market, as brands and publishers accept that ad blocking is not just going to be swept under the carpet.

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Headlines: What’s in the news?

  • OpenX Unveils Real-Time Guaranteed – OpenX announced the launch of real-time guaranteed (RTG), the first solution to enable direct, guaranteed deals executed over programmatic technology with audience syncing and precise forecasting.
    Source: Adtech Daily

Analysis

5 Minute ADTEKR was last modified: January 29th, 2016 by Alex Dixie