5 Minute ADTEKR

Alex Dixie in 5 Minute ADTEKR

in 5 Minute ADTEKR

12 February 2016

Welcome to 5 Minute ADTEKR, your five minute speed read of news and analysis from the past week. Short and sweet, this series highlights key news, developments, trends and predictions in a bite-sized format.

Your speed read for this week:

On ADTEKR this week

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Luxury Dinosaurs: Soon to be Extinct?

High Net Worth Individuals are a growing online presence. However, in contrast to their HNWI buyers, luxury brands have, traditionally, not been comfortable with the digital world. That has to change. Why have luxury brands resisted the digital world for so long? And, more importantly, what can they do to fully embrace online advertising and harness its appreciated potential?.

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Headlines: What’s in the news?

  • Grapeshot Raises $8.5M in C Round Funding – Grapeshot has raised $8.5M in a C round with over $4M coming from their first investor IQ Capital which has participated in every round since Grapeshot took venture capital in 2009. Albion Ventures joined the Board in April 2014, and continues to invest, whilst Draper Esprit are the new lead investors who priced this C-Round.
    Source: Alley Watch
  • Hemnet Selects PubMatic to Exclusively Power its Programmatic Advertising – PubMatic, the marketing automation software company for publishers, announced it has been selected by Hemnet, one of the largest publishers in Sweden, to exclusively power the publisher’s programmatic advertising strategy across its desktop and mobile inventory.
    Source: Adtech Daily

Analysis

5 Minute ADTEKR was last modified: February 12th, 2016 by Alex Dixie