Alex Dixie

Alex Dixie

A lawyer at CMS who specialises in all things adtech.

Becoming Sentient: Controlling the Machines

We are fast moving into a brave new world where artificial intelligence is becoming omnipresent, whirring in the background and making vital decisions affecting our everyday lives. These algorithms have been in control for some time, although hidden behind the scenes. As we become increasingly reliant upon machines to run our lives, the question becomes: “How do we make sure that we remain in control?”

ADTALKR: Episode 1 (The Future of TV Advertising)

Designed to be a bite-sized insight into the advertising industry, ADTALKR, the new podcast from ADTEKR, will feature interviews of thought leaders across many different sectors, speaking on advertising within their sector, the developments and changes they have seen and their predictions for the future. In this episode, we pick the brains of John Enser, a commercial partner in Olswang’s leading media law practice with over 30 years’ experience in the TV sector to see how TV advertising has changed over the past 30 years and what his visions are for the future.

Affiliate Marketing: CAP publishes new advertising guidance for “social influencers”

CAP has published new guidance on affiliate marketing for “social influencers” and brands. The new guidance is largely in response to the bloggers, vloggers, instagrammers and other so-called “social influencers” who use social media, Youtube and blogs to generate income through affiliate links. CAP is clear that this is advertising and so must subscribe to its rules.

Europe’s New ePrivacy Regulations: What has changed and how will this impact adtech?

With the GDPR on the horizon, the EU is now overhauling the more specific privacy rules which relate to direct marketing and cookies within the European Commission’s newly proposed ePrivacy Regulation. This article sets out some key impacts of the draft Regulation and includes a recording of Olswang and ADTEKR’s webinar on this topic from 19 January 2017.

Adblocking: 5 Stages of Grief & What’s Next

Not another article on adblocking I hear you say. However, go to any adtech event and there will always be a session on the topic. Speak to people in the industry and ask about key concerns; adblocking is always at or near the top. We go back to the start and look at the reaction so far from the industry to adblocking – it is uncannily similar to the 5 stages of grief. We also look at the solutions now being developed.