Ariana Gale

Ariana Gale

Ariana works in CMS' media and technology team.

Digital Out-of-Home (R)evolution: Google’s First Foray

As consumers, we are accustomed to seeing targeted ads across our computers and devices, but the near future could see these types of ads follow us out onto the streets. As digital out-of-home (DOOH) inventory starts to be traded and managed programmatically, with Google being the most recent to dip its toe in the water, will this offer advertisers another environment in which to effectively target their audience?