Ardent shopaholics may have noticed the steady, yet silent, rise of digital receipts over the past few years. An increasing number of retailers are now offering customers digital receipts rather than their paper counterparts, and the savvier retailers are using these digital receipts to their advertising advantage.
Following ADTEKR’s recent introduction to chatbots, we’re now turning our attention to the key legal issues faced by companies and chatbot platforms when advertising to consumers using this channel of communication. Although chatbots offer a huge marketing opportunity, companies will need to be aware of the potential challenges when navigating this tricky legal landscape.
In this first of a new series of articles we look at chatbots and how they are beginning to change the retail experience. We consider some of the key issues that need to be resolved before chatbots are more widely adopted. We also ponder what makes a chatbot successful in the eyes of a consumer.
The focus on the ‘buy now’ culture seems to be based on meeting the demands of consumers; namely a desire to shop “on their time and on their terms.”. Thus, whilst the concept of a ‘buy now’ button is different to the ‘buy now’ culture that has set the fashion industry abuzz, they are part of the same shift in consumer philosophy. In this article, ADTEKR considers the advantages and disadvantages of adopting a direct-response, buy now approach.
Last week ADTEKR looked at the challenges faced by luxury brands as they strive to remain relevant to their target audience by embracing technology whilst maintaining the exclusivity which makes their products so desirable. This time we suggest practical tips for solutions which luxury brands could employ to meet this challenge, both from an advertising perspective but also wider consumer experience.
High Net Worth Individuals are a growing online presence. However, in contrast to their HNWI buyers, luxury brands have, traditionally, not been comfortable with the digital world. That has to change. Why have luxury brands resisted the digital world for so long? And, more importantly, what can they do to fully embrace online advertising and harness its appreciated potential?
Since John Lewis’ Christmas advert in 2011 (“The Long Wait”), Christmas adverts have become an eagerly anticipated event. This year, advertisers will spend an estimated record £310 million on Christmas advertising. It is becoming increasing apparent, however, that it’s not just enough for retailers to release a successful television advert; retailers have to create an entire Christmas experience for customers.