Pokémon Go started out as an April Fools’ joke in 2014, when Google allowed users to browse Google Maps searching for and capturing the little pocket monsters. This week, the crossover between virtual life and reality became ever closer with the release of Pokémon Go, an app which allows users to roam the streets and catch Pokémon in ‘real life’.
Founded in 2004 and headquartered in San Francisco, SMAATO is a real time advertising platform for mobile publishers and app developers.
Last Thursday the UK went to the polls on whether it should remain in the European Union, with the country voting 52% to 48% in favour of leaving. One week on, and whilst British politics hangs in the balance and the country begins to come to terms with its decision, ADTEKR looks at what some of the implications for the adtech industry might be and what you should be considering.
The adtech sector is well aware that there is problem with fraud in advertising. Last year on ADTEKR we wrote about how the industry is plagued by an increasing amount of fraudulently generated non-human traffic. This week the World Federation of Advertisers (WFA), the global organisation who represent the common interest of marketers issued its “Compendium of Ad Fraud Knowledge for Media Investors”. In this article, we take a look at some of the key issues and guidance that have been highlighted since its release.
New York based ad tech company STAQ has recently closed a $5m round of venture capital funding. In this “Spotlight On:” we look at STAQ’s offering and what makes it unique.
Early this week, news broke that Comcast had acquired the Paris headquartered ad tech start-up StickyADS.tv demonstrating yet another tie up of the cable and telco sectors to the ad tech world.
Leveraging successful measurement techniques within advertising continues to be a hot topic this year. In turn, this has fuelled discussions around the value in measuring the emotional reaction to online ads rather than simply click rates. After all, as consumers of online advertising, we know first-hand that it is often our emotional reaction to an ad that ultimately drives us to either share something or click through to a product or service.