Louis Huglin

Louis Huglin

Louis is an Associate in the technology and media team at Olswang.

Social Advertising Series: Instagram’s Carousel

Earlier this year, photo-sharing mobile app Instagram (now Facebook-owned) updated its advertising offering by introducing its “Carousel” ad platform. Take up has been slow but steady, and we are now starting to see the new approach bear fruit. In the latest instalment of ADTEKR’s Social Advertising Series, we take a look at the adtech behind Carousel, analyse initial performance and consider how this ad platform might develop in the future.

Social Advertising Series: The Snapchat Story So Far…

Back in February, ADTEKR looked at Snapchat’s imminent move into the adtech world. The approach, Snapchat claimed, was simple: a unique, non-intrusive, positive advertising experience that promised unprecedented user engagement. What looked to be the main issue was cost. Snapchat announced that it would charge advertisers a flat rate of $750,000 per day for a single 24 hour advertising feature; its publishing partners would also be able to command very high prices. Has this bold move paid off? Two months later, ADTEKR is back to analyse the story so far.

Mobile’s next level: in-feed advertising

Banner ads on mobile are increasing seen as clunky, cumbersome and disruptive. The alternative? If you regularly use your mobile device to keep up with your Twitter feed or to check out the latest Instagram, Facebook or Tumblr posts, you’ll have noticed the gradual introduction of content from advertisers you don’t follow. “Promoted tweets”, “suggested follows”, “content you might like” – this is in-feed advertising, and 2015 will be the year it explodes.