Pokémon Go: location based marketing in the pursuit to ‘catch ’em all’

Pokémon Go started out as an April Fools’ joke in 2014, when Google allowed users to browse Google Maps searching for and capturing the little pocket monsters. This week, the crossover between virtual life and reality became ever closer with the release of Pokémon Go, an app which allows users to roam the streets and catch Pokémon in ‘real life’.

WFA Releases Report on Ad Fraud: Willing the Industry to Drive the Bots Out

The adtech sector is well aware that there is problem with fraud in advertising. Last year on ADTEKR we wrote about how the industry is plagued by an increasing amount of fraudulently generated non-human traffic. This week the World Federation of Advertisers (WFA), the global organisation who represent the common interest of marketers issued its “Compendium of Ad Fraud Knowledge for Media Investors”. In this article, we take a look at some of the key issues and guidance that have been highlighted since its release.

Adblocking: 5 Stages of Grief & What’s Next

Not another article on adblocking I hear you say. However, go to any adtech event and there will always be a session on the topic. Speak to people in the industry and ask about key concerns; adblocking is always at or near the top. We go back to the start and look at the reaction so far from the industry to adblocking – it is uncannily similar to the 5 stages of grief. We also look at the solutions now being developed.