Becoming Sentient: Controlling the Machines

We are fast moving into a brave new world where artificial intelligence is becoming omnipresent, whirring in the background and making vital decisions affecting our everyday lives. These algorithms have been in control for some time, although hidden behind the scenes. As we become increasingly reliant upon machines to run our lives, the question becomes: “How do we make sure that we remain in control?”

Affiliate Marketing: CAP publishes new advertising guidance for “social influencers”

CAP has published new guidance on affiliate marketing for “social influencers” and brands. The new guidance is largely in response to the bloggers, vloggers, instagrammers and other so-called “social influencers” who use social media, Youtube and blogs to generate income through affiliate links. CAP is clear that this is advertising and so must subscribe to its rules.

Europe’s New ePrivacy Regulations: What has changed and how will this impact adtech?

With the GDPR on the horizon, the EU is now overhauling the more specific privacy rules which relate to direct marketing and cookies within the European Commission’s newly proposed ePrivacy Regulation. This article sets out some key impacts of the draft Regulation and includes a recording of Olswang and ADTEKR’s webinar on this topic from 19 January 2017.

Online health kick: CAP introduces tough new rules on advertising HFSS to children

Today, the Committee of Advertising Practice (CAP) announced tough new rules banning the advertising to children of high fat, salt or sugar (HFSS) food or drink products across all non-broadcast media including in print, cinema and, crucially, online and in social media. The rules, which will apply to media targeted at under-16s and be regulated by the Advertising Standards Authority (ASA), will come into effect on 1 July 2017.