Our Social Advertising Series has previously taken a look at Twitter, Snapchat, Facebook, Instagram and Tinder. But there has been another player on the scene all along: Kik. This week, ADTEKR takes a look at how the messaging app for post-millenials is hoping to Kik-start its adtech offering.
Instagram has officially launched its new advertising API, allowing third parties to directly connect to the Instagram platform and trade advertising programmatically. With an already successful mobile-only advertising offering, Instagram looks to now have everything in place to become king of the mobile display world.
In this instalment of our Social Media Series we turn once more to Snapchat to consider the platform’s latest update: an interface adaptation that has seen the ‘Discover’ feature take centre stage.
Social network TV is essentially the union of television and social media, predicated upon the trend in which viewers share TV experiences with other viewers via social media on their smartphones and tablets. It’s proponents claim the phenomenon presents a number of opportunities for advertisers and users of social network TV represent an already huge and quickly expanding real-time focus group and an audience open to multi-platform engagement. However, is this new platform really ready to combat the advertising might of traditional television?
The 2015 Cannes Lions International Festival of Creativity took place last week (21st – 27th June), creating the renown annual buzz in the creative communications and advertising industries. In 2013, the festival introduced a new awards category; the Innovation Lions, honouring the data and technology that facilitates creative communications. So what did the festival have to offer its adtech gurus?
Tinder has changed the way in which people approach dating around the world, not least of all for the Millennial generation.
With increasing media speculation that Twitter is soon to be snapped up, we at ADTEKR have considered the likely (and possibly less likely) contenders to own the tweet stream. With the vast amount of data which will be available to any future owner, the identity of the ultimately successful party is likely to be of great interest to the adtech sector.
What do you think? Do you agree with our view? Are there any other contenders you could see making a move for Twitter?