We are fast moving into a brave new world where artificial intelligence is becoming omnipresent, whirring in the background and making vital decisions affecting our everyday lives. These algorithms have been in control for some time, although hidden behind the scenes. As we become increasingly reliant upon machines to run our lives, the question becomes: “How do we make sure that we remain in control?”
Your video will play after ad…These are words that you will no longer have to read when you trawl YouTube in 2018. Earlier this week, YouTube announced that it plans to scrap the irritating 30 second unskippable ads that play before selected videos on its streaming service. A Google spokesperson explained the plan as a strategy to “focus instead on formats that work well for both users and advertisers”.
It may have gone unnoticed by some, but social media has (relatively) quietly undertaken another revolution in the past year: video content is now everywhere. It didn’t happen overnight, but video streaming has come a long way in the past 5 years and, as 2017 begins, we are likely to see advertisers ratchet up their use of this medium further still. What does 2017 hold for the video advertising revolution?
With the GDPR on the horizon, the EU is now overhauling the more specific privacy rules which relate to direct marketing and cookies within the European Commission’s newly proposed ePrivacy Regulation. This article sets out some key impacts of the draft Regulation and includes a recording of Olswang and ADTEKR’s webinar on this topic from 19 January 2017.
2016 marked a bad year for adtech start-ups as funding activity crashed to its lowest point in five years. Financers are becoming increasingly concerned that the fizz has fallen out of the market, reducing the likelihood of investments being made, particularly as the Facebook-Google duopoly continues to use financial and technical clout to dominate the digital advertising industry. But does this signify the beginning of the end for adtech companies as they struggle to compete with the Silicon Valley giants or can we expect an adtech renaissance in the near future?
Follow the current gaze of big business, and in a vast number of cases you end up at Virtual Reality, or “VR”. That is, the three-dimensional, computer generated environment which can be explored and interacted with by a person. As with similar concepts, advertisers are following with interest – but can VR really be the next big platform for advertiser-consumer interaction?
In this first of a new series of articles we look at chatbots and how they are beginning to change the retail experience. We consider some of the key issues that need to be resolved before chatbots are more widely adopted. We also ponder what makes a chatbot successful in the eyes of a consumer.