Pokémon Go started out as an April Fools’ joke in 2014, when Google allowed users to browse Google Maps searching for and capturing the little pocket monsters. This week, the crossover between virtual life and reality became ever closer with the release of Pokémon Go, an app which allows users to roam the streets and catch Pokémon in ‘real life’.
Drawbridge is a Californian company founded by Kamakshi Sivaramakrishnan. Prior to Drawbridge, Kamakshi worked as a machine learning expert and Lead Scientist at AdMob.
Leveraging successful measurement techniques within advertising continues to be a hot topic this year. In turn, this has fuelled discussions around the value in measuring the emotional reaction to online ads rather than simply click rates. After all, as consumers of online advertising, we know first-hand that it is often our emotional reaction to an ad that ultimately drives us to either share something or click through to a product or service.
With over 400 hundred private M&A martech/adtech deals completed in 2015, and analysts predicting even more for 2016, adtech companies across the spectrum are thinking about the options for both buying and selling. In this post we examine three deals that have taken place so far in 2016 to see what are the key drivers fuelling this acquisition frenzy.
The ad tech and telco sectors continue to collide with the announcement that Norwegian mobile carrier Telenor has entered into an agreement to acquire one of the largest cross-device companies Tapad Inc for $360 million. As this news break ADTEKR looks at why these two companies have come together and what this means for the rise of the “ad-telco” as previously reported on ADTEKR, following the AOL Verizon deal last year.
As the ethical and highly emotional debate rages on between publishers and ad blocking software providers, this week on ADTEKR we look at some of the more practical and rational reactions surfacing in the market, as brands and publishers accept that ad blocking is not just going to be swept under the carpet.
Since John Lewis’ Christmas advert in 2011 (“The Long Wait”), Christmas adverts have become an eagerly anticipated event. This year, advertisers will spend an estimated record £310 million on Christmas advertising. It is becoming increasing apparent, however, that it’s not just enough for retailers to release a successful television advert; retailers have to create an entire Christmas experience for customers.