Pokémon Go: location based marketing in the pursuit to ‘catch ’em all’

Pokémon Go started out as an April Fools’ joke in 2014, when Google allowed users to browse Google Maps searching for and capturing the little pocket monsters. This week, the crossover between virtual life and reality became ever closer with the release of Pokémon Go, an app which allows users to roam the streets and catch Pokémon in ‘real life’.

Emotions Are Rising

Leveraging successful measurement techniques within advertising continues to be a hot topic this year. In turn, this has fuelled discussions around the value in measuring the emotional reaction to online ads rather than simply click rates. After all, as consumers of online advertising, we know first-hand that it is often our emotional reaction to an ad that ultimately drives us to either share something or click through to a product or service.

Adtech Acquisitions: Reaching Out, Reaching In Finding a Solution

With over 400 hundred private M&A martech/adtech deals completed in 2015, and analysts predicting even more for 2016, adtech companies across the spectrum are thinking about the options for both buying and selling. In this post we examine three deals that have taken place so far in 2016 to see what are the key drivers fuelling this acquisition frenzy.

Mobile Carrier Telenor Taps Tapad For A Piece Of The Adtech Pie

The ad tech and telco sectors continue to collide with the announcement that Norwegian mobile carrier Telenor has entered into an agreement to acquire one of the largest cross-device companies Tapad Inc for $360 million. As this news break ADTEKR looks at why these two companies have come together and what this means for the rise of the “ad-telco” as previously reported on ADTEKR, following the AOL Verizon deal last year.