News in Tech: Web Summit 2015 Highlights

Last week I was lucky enough to be representing ADTEKR in Dublin at Web Summit 2015 which saw 42,000 people come together from all over the world to meet, listen and talk tech. I spent two jam packed days listening to a range of industry leaders talk about how technology is influencing them and their businesses. It was also an opportunity to meet exciting start-ups from around the world, most of who were exhibiting and on the hunt for some serious investment from the VCs roaming the floors. So, as well as our weekly traditionally adtech-focused post, this week we also open the site up to the wider tech audience to bring you some highlights and insights from Web Summit 2015.

AppNexus vs Google: The Gloves Are Off

Not content with revolutionising the buy-side of the adtech ecosystem with its open exchanges and demand side platform offerings, AppNexus has firmly set its sights on one of Google’s core advertising products, DoubleClick for Publishers, which powers a vast section of the Internet’s online advertising and dominates its sector. Can the David of AppNexus really take the fight to the core market of the advertising goliath?

Digital Out-of-Home (R)evolution: Google’s First Foray

As consumers, we are accustomed to seeing targeted ads across our computers and devices, but the near future could see these types of ads follow us out onto the streets. As digital out-of-home (DOOH) inventory starts to be traded and managed programmatically, with Google being the most recent to dip its toe in the water, will this offer advertisers another environment in which to effectively target their audience?

From Knowledge to Results: Programmatic Education

Despite the rhetoric around the lack of education on programmatic being the key to some of its pitfalls, there is still a lack of understanding from those working in advertising. In this article ADTEKR considers the challenge posed to programmatic trading by lack of education across the industry and the role technology players need to assume for the good of the industry as a whole.