As the ethical and highly emotional debate rages on between publishers and ad blocking software providers, this week on ADTEKR we look at some of the more practical and rational reactions surfacing in the market, as brands and publishers accept that ad blocking is not just going to be swept under the carpet.
Since John Lewis’ Christmas advert in 2011 (“The Long Wait”), Christmas adverts have become an eagerly anticipated event. This year, advertisers will spend an estimated record £310 million on Christmas advertising. It is becoming increasing apparent, however, that it’s not just enough for retailers to release a successful television advert; retailers have to create an entire Christmas experience for customers.
Wearable technology. So last season. An upcoming trend within the overlapping worlds of technology and fashion is artificial intelligence-based shopping. Artificial intelligence is now being used to refine customers’ shopping experience, including the advertising that is delivered to them. Never a bad thing in shoppers’ eyes.
Google has just announced that, via DoubleClick, it is debuting native programmatic ad sales. Publishers will now be able to sell native adverts, and mobile video adverts, programmatically via the DoubleClick exchange. The move will allow publishers to buy native ads across multiple screens with one purchase – and Google expects it to be a gamechanger.
Web Summit 2015 was attended by a huge range of companies – from the very large and well-established to the very small, trying to make their mark. For a different viewpoint on the event, we had a chat with our friends at Moodoo to find out more about their experience of attending as an alpha start-up…
Last week I was lucky enough to be representing ADTEKR in Dublin at Web Summit 2015 which saw 42,000 people come together from all over the world to meet, listen and talk tech. I spent two jam packed days listening to a range of industry leaders talk about how technology is influencing them and their businesses. It was also an opportunity to meet exciting start-ups from around the world, most of who were exhibiting and on the hunt for some serious investment from the VCs roaming the floors. So, as well as our weekly traditionally adtech-focused post, this week we also open the site up to the wider tech audience to bring you some highlights and insights from Web Summit 2015.
Not content with revolutionising the buy-side of the adtech ecosystem with its open exchanges and demand side platform offerings, AppNexus has firmly set its sights on one of Google’s core advertising products, DoubleClick for Publishers, which powers a vast section of the Internet’s online advertising and dominates its sector. Can the David of AppNexus really take the fight to the core market of the advertising goliath?