It’s beginning to look a lot like Christmas …

Since John Lewis’ Christmas advert in 2011 (“The Long Wait”), Christmas adverts have become an eagerly anticipated event. This year, advertisers will spend an estimated record £310 million on Christmas advertising. It is becoming increasing apparent, however, that it’s not just enough for retailers to release a successful television advert; retailers have to create an entire Christmas experience for customers.

News in Tech: Web Summit 2015 Highlights

Last week I was lucky enough to be representing ADTEKR in Dublin at Web Summit 2015 which saw 42,000 people come together from all over the world to meet, listen and talk tech. I spent two jam packed days listening to a range of industry leaders talk about how technology is influencing them and their businesses. It was also an opportunity to meet exciting start-ups from around the world, most of who were exhibiting and on the hunt for some serious investment from the VCs roaming the floors. So, as well as our weekly traditionally adtech-focused post, this week we also open the site up to the wider tech audience to bring you some highlights and insights from Web Summit 2015.

AppNexus vs Google: The Gloves Are Off

Not content with revolutionising the buy-side of the adtech ecosystem with its open exchanges and demand side platform offerings, AppNexus has firmly set its sights on one of Google’s core advertising products, DoubleClick for Publishers, which powers a vast section of the Internet’s online advertising and dominates its sector. Can the David of AppNexus really take the fight to the core market of the advertising goliath?