14 August 2015
Welcome to 5 Minute ADTEKR, your five minute speed read of news and analysis from the past week. Short and sweet, this series highlights key news, developments, trends and predictions in a bite-sized format.
Your speed read for this week:
On ADTEKR this week…
- Too much information? – If increasingly data-driven advertising practices are making the adverts we encounter more relevant to our interests, why do many consumers feel uncomfortable about sharing data with brands? Barbara considers whether some advertisers cross the line with their use of consumer data.
Headlines: What’s in the news?
- Mobile advertising revenue hit $31.9 billion in 2014 – this week saw the IAB release their global figures for mobile advertising revenue.
- Coca-Cola to use beacon technology – the mega brand recently conducted a pilot scheme offering a free Coke to movie-goers in cinema foyers.
- Periscope’s 10 million – the app reveals that it has crossed the 10-million-user threshold in just over four months since launch.
- IAB and podcast broadcasters test advertiser appetite for digital audio – reaching out to brands and agencies to showcase the medium’s advertising potential.
- Google’s Alphabet coup – The Drum reports on the Google’s rebrand and why it matters for investors and advertisers.
- A low-down on the Israeli start-up scene – Business Insider spend a week in Israel meeting with over a dozen tech companies and VCs.
- Brands and local retailers must modernise for mobile – AdWeek presents 6 stats demonstrating how small retailers must engage with mobile technology to connect with on-the-go consumers.
- The dark side of mobile – Steve Latham, CEO at Encore Media Metrics, comments on the challenges presented by mobile.