5 Minute ADTEKR

Alex Dixie in 5 Minute ADTEKR

in 5 Minute ADTEKR

5 February 2016

Welcome to 5 Minute ADTEKR, your five minute speed read of news and analysis from the past week. Short and sweet, this series highlights key news, developments, trends and predictions in a bite-sized format.

Your speed read for this week:

On ADTEKR this week


Mobile Carrier Telenor Taps Tapad For A Piece Of The Adtech Pie

The ad tech and telco sectors continue to collide with the announcement that Norwegian mobile carrier Telenor has entered into an agreement to acquire one of the largest cross-device companies Tapad Inc for $360 million. As this news break ADTEKR looks at why these two companies have come together and what this means for the rise of the “ad-telco” as previously reported on ADTEKR, following the AOL Verizon deal last year.

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Headlines: What’s in the news?

  • Adblock Plus Now Available on Samsung Mobile Devices – Adblock Plus, the #1 most popular browser extension for blocking online advertisements with over 500 million downloads, has announced that Adblock Plus for Samsung Browser is now available on the Android Marshmallow update.
    Source: Adtech Daily


  • HTML5 and the Reinvention of Online Display Campaigns – Sheri Kimura, Communications Manager at AdGear Technologies, examines how the advertising industry is finally adopting HTML5 to replace flash, despite this move taking place years earlier in other industries.
    Source: Adtech Daily
  • Is Cookie Targeting Dead? Yes, No … Maybe – VP of Digital Audience Management and DMP Solutions Lead at Merkle Karima Zmerli looks at whether traditional forms of targeting such as cookies still have a role in the future of adtech.
    Source: AdExchanger
5 Minute ADTEKR was last modified: February 5th, 2016 by Alex Dixie