Adtech firm Criteo today announced record results for the fourth quarter and fiscal year 2014, beating expectations and providing yet another illustration of the booming nature of the sector.
Criteo, who specialise in technology that aids advertisers to serve personalised online adverts to consumers who have previously visited a website, saw their revenues increase 71% during the fourth quarter to €233 million, with revenue excluding traffic acquisition costs growing 76% to €96 million. This was in stark contrast to the fourth quarter 2013 figures of €136 million and €55 million respectively.
Criteo credited such performance to the continued roll out of their enhanced Criteo Engine product, which optimises the likelihood of a consumers’ decision to buy. An increased use of their multiscreen solution and burgeoning relationships with publishers were also stated to be operating highlights. Also contributing to their success was the dramatic expansion of their client base, with the addition of 600 clients in the fourth quarter bringing the total to a record 7,190. Meanwhile, revenue in the Americas was particularly strong, growing by 121% over the fourth quarter to €33 million.
Jean-Baptiste Rudelle, Criteo’s co-founder and CEO, said:
“performance for clients is everything…2014 has demonstrated that our focus on driving incremental sales for our clients accelerates our own success.”
For the fiscal year 2014, revenue increased by 68% to €745 million and revenue excluding traffic acquisition costs by 70% to €304 million. This compares with €444 million and €179 million for fiscal year 2013 respectively.
Such positive results come in the wake of Criteo’s announcement of its acquisition of DataPop, Inc., a Los Angeles-based business that specialises in connecting products in retailers’ catalogues to users’ shopping intent.
On the back of this record breaking performance, Criteo’s outlook for the start of 2015 is understandably strong, with revenue excluding traffic acquisition costs for the first quarter expected to be €96 – 99 million and for the fiscal year, €433 – 440 million.