Alex Dixie

Alex Dixie

A lawyer at CMS who specialises in all things adtech.

AppNexus vs Google: The Gloves Are Off

Not content with revolutionising the buy-side of the adtech ecosystem with its open exchanges and demand side platform offerings, AppNexus has firmly set its sights on one of Google’s core advertising products, DoubleClick for Publishers, which powers a vast section of the Internet’s online advertising and dominates its sector. Can the David of AppNexus really take the fight to the core market of the advertising goliath?

#CaratAdSpend: Global Ad Spend Predictions for 2016

Carat, part of the Dentsu Aegis Network, recently released its Ad Spend Report with its predictions for ad buying in 2016. Based on 59 markets across the globe, Carat has revised its predictions upwards, indicating an uptick in ad spend following a slower than expected 2015. We consider some of the key takeaways from the report including the continuing strength of TV, the huge potential of India and the rise of digital and mobile.