The Olympic and Paralympic season is over once again, and it is thus the perfect time for ADTEKR to reflect on which advertising campaigns were the most memorable. These ads are funny, exciting, thought provoking and/or heartfelt, and they don’t even all feature athletes. However, the thing they do all have in common is that they were shown during the Paralympic and the Olympic Games and are great examples of how excellent creative campaigns can elevate a brand. Read on to see who won!
With the world turning its focus towards Rio for the 2016 Olympic Games, advertisers are searching for any opportunity to capitalise on the captive audience of sports fans. With the IOC imposing strict rules around advertising during the Olympics, what options are available to an advertiser during the games? This is the first of a two-part series; next we will look at notable campaign successes.
This time we focus our spotlight on Kiip, a San Francisco based start-up specialising in achievement-based advertising; providing rewards to consumers as they complete certain actions or activities. Having just raised $12 million in series C funding and being run by a 25 year old, highly-respected entrepreneur, Kiip is one to watch in this space.
Yahoo, the one-time tech giant, is for once the star of the show as it puts itself up for sale. As deadline-day of 18 April looms, and despite media reports of 40+ bidders being in contention, ADTEKR has considered what it believes to be a short-list the most likely (and most interesting) potential suitors.