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Barbara Ofori-Acquah

Barbara Ofori-Acquah

Barbara is part of Olswang's Business Development & Marketing team.

Adtech Stars New York

Yesterday Adtech Stars landed in New York for Advertising Week. After a successful first event in London discussing how to stand out in a crowded market, ADTEKR and AdRoll brought together a panel of experts from both sides of the pond to share their views on the differences between doing business in the US versus Europe. Here are some of the key messages from the event.

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Barbara Ofori-Acquah in Adtech Stars, Advertising, Technology

Too Much Information?

If increasingly data-driven advertising practices are making the adverts we encounter more relevant to our interests, why do many consumers feel uncomfortable about sharing data with brands? Are some advertisers crossing the line with their use of consumer data?

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Barbara Ofori-Acquah in Advertising, Technology

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