Your video will play after ad…These are words that you will no longer have to read when you trawl YouTube in 2018. Earlier this week, YouTube announced that it plans to scrap the irritating 30 second unskippable ads that play before selected videos on its streaming service. A Google spokesperson explained the plan as a strategy to “focus instead on formats that work well for both users and advertisers”.
Today, the Committee of Advertising Practice (CAP) announced tough new rules banning the advertising to children of high fat, salt or sugar (HFSS) food or drink products across all non-broadcast media including in print, cinema and, crucially, online and in social media. The rules, which will apply to media targeted at under-16s and be regulated by the Advertising Standards Authority (ASA), will come into effect on 1 July 2017.