Louise Gordon-Jones

Louise Gordon-Jones

Associate in the Commercial team at Olswang, with a keen interest in adtech and data

Pokémon Go: location based marketing in the pursuit to ‘catch ’em all’

Pokémon Go started out as an April Fools’ joke in 2014, when Google allowed users to browse Google Maps searching for and capturing the little pocket monsters. This week, the crossover between virtual life and reality became ever closer with the release of Pokémon Go, an app which allows users to roam the streets and catch Pokémon in ‘real life’.

WFA Releases Report on Ad Fraud: Willing the Industry to Drive the Bots Out

The adtech sector is well aware that there is problem with fraud in advertising. Last year on ADTEKR we wrote about how the industry is plagued by an increasing amount of fraudulently generated non-human traffic. This week the World Federation of Advertisers (WFA), the global organisation who represent the common interest of marketers issued its “Compendium of Ad Fraud Knowledge for Media Investors”. In this article, we take a look at some of the key issues and guidance that have been highlighted since its release.

Emotions Are Rising

Leveraging successful measurement techniques within advertising continues to be a hot topic this year. In turn, this has fuelled discussions around the value in measuring the emotional reaction to online ads rather than simply click rates. After all, as consumers of online advertising, we know first-hand that it is often our emotional reaction to an ad that ultimately drives us to either share something or click through to a product or service.