With over 400 hundred private M&A martech/adtech deals completed in 2015, and analysts predicting even more for 2016, adtech companies across the spectrum are thinking about the options for both buying and selling. In this post we examine three deals that have taken place so far in 2016 to see what are the key drivers fuelling this acquisition frenzy.
The ad tech and telco sectors continue to collide with the announcement that Norwegian mobile carrier Telenor has entered into an agreement to acquire one of the largest cross-device companies Tapad Inc for $360 million. As this news break ADTEKR looks at why these two companies have come together and what this means for the rise of the “ad-telco” as previously reported on ADTEKR, following the AOL Verizon deal last year.
As the ethical and highly emotional debate rages on between publishers and ad blocking software providers, this week on ADTEKR we look at some of the more practical and rational reactions surfacing in the market, as brands and publishers accept that ad blocking is not just going to be swept under the carpet.
Starting up and growing a business in an industry as competitive as adtech can be a challenging process. The importance of a solid network of contacts and advisors you can trust cannot be underestimated. In this article we take a look at three key areas for start-ups and the creation of an exciting new programme for start-ups.
Web Summit 2015 was attended by a huge range of companies – from the very large and well-established to the very small, trying to make their mark. For a different viewpoint on the event, we had a chat with our friends at Moodoo to find out more about their experience of attending as an alpha start-up…
Last week I was lucky enough to be representing ADTEKR in Dublin at Web Summit 2015 which saw 42,000 people come together from all over the world to meet, listen and talk tech. I spent two jam packed days listening to a range of industry leaders talk about how technology is influencing them and their businesses. It was also an opportunity to meet exciting start-ups from around the world, most of who were exhibiting and on the hunt for some serious investment from the VCs roaming the floors. So, as well as our weekly traditionally adtech-focused post, this week we also open the site up to the wider tech audience to bring you some highlights and insights from Web Summit 2015.
Despite the rhetoric around the lack of education on programmatic being the key to some of its pitfalls, there is still a lack of understanding from those working in advertising. In this article ADTEKR considers the challenge posed to programmatic trading by lack of education across the industry and the role technology players need to assume for the good of the industry as a whole.