Louise Gordon-Jones

Louise Gordon-Jones

Associate in the Commercial team at Olswang, with a keen interest in adtech and data

Mobile Carrier Telenor Taps Tapad For A Piece Of The Adtech Pie

The ad tech and telco sectors continue to collide with the announcement that Norwegian mobile carrier Telenor has entered into an agreement to acquire one of the largest cross-device companies Tapad Inc for $360 million. As this news break ADTEKR looks at why these two companies have come together and what this means for the rise of the “ad-telco” as previously reported on ADTEKR, following the AOL Verizon deal last year.

News in Tech: Web Summit 2015 Highlights

Last week I was lucky enough to be representing ADTEKR in Dublin at Web Summit 2015 which saw 42,000 people come together from all over the world to meet, listen and talk tech. I spent two jam packed days listening to a range of industry leaders talk about how technology is influencing them and their businesses. It was also an opportunity to meet exciting start-ups from around the world, most of who were exhibiting and on the hunt for some serious investment from the VCs roaming the floors. So, as well as our weekly traditionally adtech-focused post, this week we also open the site up to the wider tech audience to bring you some highlights and insights from Web Summit 2015.

From Knowledge to Results: Programmatic Education

Despite the rhetoric around the lack of education on programmatic being the key to some of its pitfalls, there is still a lack of understanding from those working in advertising. In this article ADTEKR considers the challenge posed to programmatic trading by lack of education across the industry and the role technology players need to assume for the good of the industry as a whole.