Our Social Advertising Series has previously taken a look at Twitter, Snapchat, Facebook, Instagram and Tinder. But there has been another player on the scene all along: Kik. This week, ADTEKR takes a look at how the messaging app for post-millenials is hoping to Kik-start its adtech offering.
Google has just announced that, via DoubleClick, it is debuting native programmatic ad sales. Publishers will now be able to sell native adverts, and mobile video adverts, programmatically via the DoubleClick exchange. The move will allow publishers to buy native ads across multiple screens with one purchase – and Google expects it to be a gamechanger.
How many people actually view adverts online? This question has troubled digital advertisers ever since the dot-com boom.
Earlier this year, photo-sharing mobile app Instagram (now Facebook-owned) updated its advertising offering by introducing its “Carousel” ad platform. Take up has been slow but steady, and we are now starting to see the new approach bear fruit. In the latest instalment of ADTEKR’s Social Advertising Series, we take a look at the adtech behind Carousel, analyse initial performance and consider how this ad platform might develop in the future.
Back in February, ADTEKR looked at Snapchat’s imminent move into the adtech world. The approach, Snapchat claimed, was simple: a unique, non-intrusive, positive advertising experience that promised unprecedented user engagement. What looked to be the main issue was cost. Snapchat announced that it would charge advertisers a flat rate of $750,000 per day for a single 24 hour advertising feature; its publishing partners would also be able to command very high prices. Has this bold move paid off? Two months later, ADTEKR is back to analyse the story so far.
As smart watches threaten to become mainstream, ADTEKR asks: what might proliferation of connected wristwatches mean for advertising, and what can ad tech achieve in this new space?
Banner ads on mobile are increasing seen as clunky, cumbersome and disruptive. The alternative? If you regularly use your mobile device to keep up with your Twitter feed or to check out the latest Instagram, Facebook or Tumblr posts, you’ll have noticed the gradual introduction of content from advertisers you don’t follow. “Promoted tweets”, “suggested follows”, “content you might like” – this is in-feed advertising, and 2015 will be the year it explodes.