Mobile payment is the next big battleground for the major tech firms, with Google set to lock horns with Apple when it launches its Android Pay service later this year (likely at Google I/O in May) having announced earlier this week that it has acquired “some exciting technology and intellectual property” from Softcard and has signed deals in the US with AT&T, T-Mobile and Verizon to pre-load all android mobiles they sell with the revamped Google Wallet. In this article we look at the potential data stream this may generate for the adtech industry.
Recent complaints that David Beckham’s whiskey ad promotes drinking among children remind brands of the ever-present danger of inappropriate age targeting. Can adtech targeting technologies provide the solution?
The news this week that the Conservatives are spending more than £100,000 a month on Facebook shows that political parties are waking up to the huge potential benefits of adtech to their campaigning.