Our Adtech Stars column features contributions and insight from thought leaders in the adtech community. This time we hear from Shafqat Islam, CEO and Co-Founder of NewsCred as its latest report (infographic included) finds that 34% of consumers would switch to a competitor if their favourite tech brand produced low quality content and that 66% of consumers feel high quality content is important to a tech brand’s reputation and trustworthiness.

Yesterday Adtech Stars landed in New York for Advertising Week. After a successful first event in London discussing how to stand out in a crowded market, ADTEKR and AdRoll brought together a panel of experts from both sides of the pond to share their views on the differences between doing business in the US versus Europe. Here are some of the key messages from the event.

Our Adtech Stars column features contributions and insight from thought leaders in the adtech community. This time we hear Malcolm Kpedekpo’s (Partner at Panoramic Growth Equity) thoughts on the adtech market from an investor’s viewpoint and what makes a company stand out.