As an increasing amount of data flows through the media industry, publishers need to understand how to make the most of this opportunity in their programmatic ad sales. In this article, our Adtech Star Bill Swanson, Vice President, EMEA at PubMatic, reveals how publishers can make smarter, more informed business decisions that drive revenue growth.
Our Adtech Star this week is Steve Filler, Tech and Distribution CEO at Scoota. Steve suggests that it is time for the industry to move away from overvaluing exposure to measure ad success and instead move to a new school of layered measurement that is more focused on the level of engagement and asks: “How do we make our audience love our adverts?”
Part 2 of our “Publisher’s Crystal Ball” series from Adtech Star Bill Swanson, Vice President, EMEA for PubMatic, sets out what Bill thinks will be the big changes in the digital advertising industry resulting from key consumer trends in advertising in 2016.
Our Adtech Stars column features contributions and insight from thought leaders in the adtech community. This time we hear from Bill Swanson, Vice President, EMEA for PubMatic on what he thinks are the key trends that the adtech market will see in 2016 and what will shake things up in the digital media and advertising space in the next year.
Our Adtech Stars column features contributions and insight from thought leaders in the adtech community. This time we hear from Shafqat Islam, CEO and Co-Founder of NewsCred as its latest report (infographic included) finds that 34% of consumers would switch to a competitor if their favourite tech brand produced low quality content and that 66% of consumers feel high quality content is important to a tech brand’s reputation and trustworthiness.
Yesterday Adtech Stars landed in New York for Advertising Week. After a successful first event in London discussing how to stand out in a crowded market, ADTEKR and AdRoll brought together a panel of experts from both sides of the pond to share their views on the differences between doing business in the US versus Europe. Here are some of the key messages from the event.
Our Adtech Stars column features contributions and insight from thought leaders in the adtech community. This time we hear Malcolm Kpedekpo’s (Partner at Panoramic Growth Equity) thoughts on the adtech market from an investor’s viewpoint and what makes a company stand out.