Tech It or Leave It – One in Three UK Consumers to Abandon Tech Brands that Post Poor Content

Our Adtech Stars column features contributions and insight from thought leaders in the adtech community. This time we hear from Shafqat Islam, CEO and Co-Founder of NewsCred as its latest report (infographic included) finds that 34% of consumers would switch to a competitor if their favourite tech brand produced low quality content and that 66% of consumers feel high quality content is important to a tech brand’s reputation and trustworthiness.

Adtech Stars New York

Yesterday Adtech Stars landed in New York for Advertising Week. After a successful first event in London discussing how to stand out in a crowded market, ADTEKR and AdRoll brought together a panel of experts from both sides of the pond to share their views on the differences between doing business in the US versus Europe. Here are some of the key messages from the event.