Adtech has always been a dynamic, evolving industry that is constantly changing. As we move into 2018, here are 5 top trends that we think will be seen in the adtech market this year.
Thanks to a new location tracking initiative, TfL now has a deeper understanding of our every move within Tube stations. Could this be a new era for in-station advertising?
As bricks and mortar businesses try and find new ways to glean information about their customers in an effort to compete with their online counterparts, we look at some of the available options. Instead of looking at our faces (seen by many as rather “creepy”), could our favourite shops and restaurants start pointing their cameras closer to ground level? Shoe fans and those with a foot fetish, take note…
The consolidation wave in adtech continues with the announcement that Oracle is to buy ad measurement specialist Moat for an undisclosed fee.
We are fast moving into a brave new world where artificial intelligence is becoming omnipresent, whirring in the background and making vital decisions affecting our everyday lives. These algorithms have been in control for some time, although hidden behind the scenes. As we become increasingly reliant upon machines to run our lives, the question becomes: “How do we make sure that we remain in control?”
CAP has published new guidance on affiliate marketing for “social influencers” and brands. The new guidance is largely in response to the bloggers, vloggers, instagrammers and other so-called “social influencers” who use social media, Youtube and blogs to generate income through affiliate links. CAP is clear that this is advertising and so must subscribe to its rules.
Your video will play after ad…These are words that you will no longer have to read when you trawl YouTube in 2018. Earlier this week, YouTube announced that it plans to scrap the irritating 30 second unskippable ads that play before selected videos on its streaming service. A Google spokesperson explained the plan as a strategy to “focus instead on formats that work well for both users and advertisers”.