Thanks to a new location tracking initiative, TfL now has a deeper understanding of our every move within Tube stations. Could this be a new era for in-station advertising?

As bricks and mortar businesses try and find new ways to glean information about their customers in an effort to compete with their online counterparts, we look at some of the available options. Instead of looking at our faces (seen by many as rather “creepy”), could our favourite shops and restaurants start pointing their cameras closer to ground level? Shoe fans and those with a foot fetish, take note…

Your video will play after ad…These are words that you will no longer have to read when you trawl YouTube in 2018. Earlier this week, YouTube announced that it plans to scrap the irritating 30 second unskippable ads that play before selected videos on its streaming service. A Google spokesperson explained the plan as a strategy to “focus instead on formats that work well for both users and advertisers”.