Top 5 Gold Medal Winning Olympic and Paralympic Ads

The Olympic and Paralympic season is over once again, and it is thus the perfect time for ADTEKR to reflect on which advertising campaigns were the most memorable. These ads are funny, exciting, thought provoking and/or heartfelt, and they don’t even all feature athletes. However, the thing they do all have in common is that they were shown during the Paralympic and the Olympic Games and are great examples of how excellent creative campaigns can elevate a brand. Read on to see who won!

Rio 2016: What have advertisers been talking about (apart from the sports)?

With the world turning its focus towards Rio for the 2016 Olympic Games, advertisers are searching for any opportunity to capitalise on the captive audience of sports fans. With the IOC imposing strict rules around advertising during the Olympics, what options are available to an advertiser during the games? This is the first of a two-part series; next we will look at notable campaign successes.

Pokémon Go: location based marketing in the pursuit to ‘catch ’em all’

Pokémon Go started out as an April Fools’ joke in 2014, when Google allowed users to browse Google Maps searching for and capturing the little pocket monsters. This week, the crossover between virtual life and reality became ever closer with the release of Pokémon Go, an app which allows users to roam the streets and catch Pokémon in ‘real life’.