WFA Releases Report on Ad Fraud: Willing the Industry to Drive the Bots Out

The adtech sector is well aware that there is problem with fraud in advertising. Last year on ADTEKR we wrote about how the industry is plagued by an increasing amount of fraudulently generated non-human traffic. This week the World Federation of Advertisers (WFA), the global organisation who represent the common interest of marketers issued its “Compendium of Ad Fraud Knowledge for Media Investors”. In this article, we take a look at some of the key issues and guidance that have been highlighted since its release.

Adblocking: 5 Stages of Grief & What’s Next

Not another article on adblocking I hear you say. However, go to any adtech event and there will always be a session on the topic. Speak to people in the industry and ask about key concerns; adblocking is always at or near the top. We go back to the start and look at the reaction so far from the industry to adblocking – it is uncannily similar to the 5 stages of grief. We also look at the solutions now being developed.

‘Buy-now’ Culture: Where the market is heading or an attempt by brands to stay relevant?

The focus on the ‘buy now’ culture seems to be based on meeting the demands of consumers; namely a desire to shop “on their time and on their terms.”. Thus, whilst the concept of a ‘buy now’ button is different to the ‘buy now’ culture that has set the fashion industry abuzz, they are part of the same shift in consumer philosophy. In this article, ADTEKR considers the advantages and disadvantages of adopting a direct-response, buy now approach.