Earlier this year, photo-sharing mobile app Instagram (now Facebook-owned) updated its advertising offering by introducing its “Carousel” ad platform. Take up has been slow but steady, and we are now starting to see the new approach bear fruit. In the latest instalment of ADTEKR’s Social Advertising Series, we take a look at the adtech behind Carousel, analyse initial performance and consider how this ad platform might develop in the future.
From this May (and providing you don’t subscribe to the ad-free paid service) the adverts you hear on Spotify could be based not only on the music you listen to, but on what you’re doing and even, theoretically, on your mood.
With more and more, increasingly younger, children using YouTube, the concerns from parents and regulators around advertising to children have grown in the last few years. We look at how the latest product from Google is trying to address and appease these concerns.
How does the environment in which an ad is presented affect consumers’ perception of the brand or product promoted in the ad? Thomas from Olswang’s Berlin office considers this question in light of a study by the Association of German magazine publishers (“VDZ”).
Back in February, ADTEKR looked at Snapchat’s imminent move into the adtech world. The approach, Snapchat claimed, was simple: a unique, non-intrusive, positive advertising experience that promised unprecedented user engagement. What looked to be the main issue was cost. Snapchat announced that it would charge advertisers a flat rate of $750,000 per day for a single 24 hour advertising feature; its publishing partners would also be able to command very high prices. Has this bold move paid off? Two months later, ADTEKR is back to analyse the story so far.
Taykey, an Israeli ad tech company with its eye on social trends, has attracted a heap of VC funding in a short period of time. ADTEKR considers why it has attracted the high profile investment.
Facebook yesterday began its annual F8 developer conference and made various new announcements for developers. This is ADTEKR’s analysis of what was covered on the first day.