The ad tech and telco sectors continue to collide with the announcement that Norwegian mobile carrier Telenor has entered into an agreement to acquire one of the largest cross-device companies Tapad Inc for $360 million. As this news break ADTEKR looks at why these two companies have come together and what this means for the rise of the “ad-telco” as previously reported on ADTEKR, following the AOL Verizon deal last year.
As the ethical and highly emotional debate rages on between publishers and ad blocking software providers, this week on ADTEKR we look at some of the more practical and rational reactions surfacing in the market, as brands and publishers accept that ad blocking is not just going to be swept under the carpet.
Since John Lewis’ Christmas advert in 2011 (“The Long Wait”), Christmas adverts have become an eagerly anticipated event. This year, advertisers will spend an estimated record £310 million on Christmas advertising. It is becoming increasing apparent, however, that it’s not just enough for retailers to release a successful television advert; retailers have to create an entire Christmas experience for customers.
Wearable technology. So last season. An upcoming trend within the overlapping worlds of technology and fashion is artificial intelligence-based shopping. Artificial intelligence is now being used to refine customers’ shopping experience, including the advertising that is delivered to them. Never a bad thing in shoppers’ eyes.
Google has just announced that, via DoubleClick, it is debuting native programmatic ad sales. Publishers will now be able to sell native adverts, and mobile video adverts, programmatically via the DoubleClick exchange. The move will allow publishers to buy native ads across multiple screens with one purchase – and Google expects it to be a gamechanger.
Web Summit 2015 was attended by a huge range of companies – from the very large and well-established to the very small, trying to make their mark. For a different viewpoint on the event, we had a chat with our friends at Moodoo to find out more about their experience of attending as an alpha start-up…
Last week I was lucky enough to be representing ADTEKR in Dublin at Web Summit 2015 which saw 42,000 people come together from all over the world to meet, listen and talk tech. I spent two jam packed days listening to a range of industry leaders talk about how technology is influencing them and their businesses. It was also an opportunity to meet exciting start-ups from around the world, most of who were exhibiting and on the hunt for some serious investment from the VCs roaming the floors. So, as well as our weekly traditionally adtech-focused post, this week we also open the site up to the wider tech audience to bring you some highlights and insights from Web Summit 2015.